GBK Brand Bar Sets the Tone for Grammy Weekend With Star-Studded Pre-Grammy Luxury Lounge
Durand Bernarr
On the eve of the 2026 Grammy Awards, GBK Brand Bar once again drew music’s elite to its invite-only Pre-Grammy Luxury Lounge, held at the newly renovated W Hollywood. The annual gathering brought together Grammy nominees, winners and industry tastemakers for a high-profile kickoff to music’s biggest weekend.
Josh Goldy
Among those in attendance were this year’s Grammy winners Durand Bernarr (Best Progressive R&B Album), Carla Patullo (Best New Age, Ambient or Chant Album) and Darius Dixson (Best R&B Song), alongside a robust roster of nominees including Robert Glasper, Terri Lyne Carrington, Samantha Fish, Amyl & the Sniffers, Flo members Jorja Douglas, Renee Downer and Stella Quaresma, and Charu Suri. Grammy honoree Pat Houston and past winners Angelique Kidjo, Jimmie Allen and Ambre were also spotted, joined by pop icon Tiffany, Christopher Reid (Kid ’n Play), Haven Madison and a mix of musicians, influencers and reality TV personalities.
As is tradition, the lounge doubled as a showcase for luxury brands and cutting-edge innovation. Guests sampled tech-forward gifts such as GE Lighting’s LED+ Speaker Bulbs and Cync Dynamic Effects Smart Bulbs, Edifier noise-canceling headphones and TemPolor’s generative-AI smart guitar, Melo-D. Wellness and lifestyle offerings ranged from dermatologist-developed SPF brand SPOOGE to Lola Blankets, Quilted Koala handbags and protein drinks by TUK TUK GO.
Tiffany
Hospitality partners added to the experience with offerings from Lorenzi Estate Wines, Krack’d Chocolate, and gift certificates from the W Hollywood, Ike’s Love & Sandwiches and Hansen’s Cakes, along with a luxury villa stay at Sailrock South Caicos. DJs Beckie Joon and Dazzler kept the energy high throughout the day.
Beyond the glamour, GBK CEO Gavin Keilly continued the company’s philanthropic mission by partnering with Critical Breakdown, an artist-centered collective focused on supporting emerging creatives. Through its charity initiatives, GBK has helped raise more than $10 million for over 50 organizations since 2002.
Angelique Kidjo
With its blend of star power, luxury and purpose, GBK Brand Bar’s Pre-Grammy Lounge once again proved to be a key stop on the awards-season circuit.